Creativity is a mental process involving the discovery of new ideas or concepts. Thinking for yourself, and your art. Being abstract, and thinking outside the box. Pushing all boundaries over, not letting critics let you think differently.

As you may, or may not have known; Kanye West has recently released his newest endeavor, "Runaway". A short 34-minute film shot in Prague, directed/starred/story by Mr. West. Showcasing, his creativity/ideas/story all while... endorsing his ever-so celebrated 5th studio album: "My Beautiful Dark Twisted Fantasy"(releasing November 23rd). The movie features quite a few songs, that will be featured on the new album; including "All Of The Lights", featuring an abundant of artists.

Kanye presents an endless amount of colour in each scene, each with different meanings(?). He used a lot of colour that all seemed to work well together: mauve, teal, off white, salmon, taupe and cream; to name a few. If you look at Ye's other work: Yeezy's, Louie Vuitton shoes, past album art, and his style; you can see the similarities. Kanye is a visionary, that's why he can get away with producing any medium of art (Artist, Designer, Director, Musician, Producer, Writter). The 'dining' scene showcases a large amount of African American men and women, being served by caucasian men and women; which is stirring up some peoples views. But, Ye assured that, he wasn't the vision behind that scene.

The whole story is placed around the character "Phoenix"(played by the gorgeous: Selita Ebanks), who fell from the sky in a burning fireball. Mr. West's character ("Griffin") rescues her. While the Phoenix is on earth, she is treated different in the social environments. But, at the same time she teaches him about 'rising from the ashes' as she returns home. This whole idea of a "Phoenix" is purely based on a metaphor. As we all know, Kanye disappeared from the 'limelight' after the biggest story of 2009. His career was 'turned to ashes' as he left the country to work on his creativity, views, and personal life; to avoid all contact with media. Now, Kanye's career is so large and excepted by many as he 'rises from the ashes'. 

If you haven't seen the film, check it out: ListenUp. Put your own feelings and ideas of the movie into your head, take it how you want.

After the movie aired on BET & MTV, Kanye met up with Rocsi (BET) and Sway (MTV); to answer questions about the film. Including speaking about: "Watch The Throne", rock music, his creative process, his mother, G.O.O.D. Music roster, G.O.O.D. Fridays, and the 5th studio album "My Beautiful Dark Twisted Fantasy".

We Can Do It Now - Common, Lupe Fiasco & Jennifer Hudson

Not sure what this project is for, but regardless, this song is mad nice. Common and Lupe do their thing, Jennifer Hudson on the hook, No I.D. on the boards. ListenUp.

G.O.O.D. Music / Rosewood

This is soooo G.O.O.D!

Check out this video of Big Sean and G.O.O.D. Music/Rosewood on the set at XXL. They were recently featured in this month's issue. Go pick up a copy, I got mine. G.O.O.D. Music is on fire right now.